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Why “Good Engineering Management” Is Becoming a Fad and How Waydev Helps Leaders Stay Ahead of Every New Era

November 20th, 2025
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Data Driven Companies
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Developer productivity
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I was reading Will Larson’s blog post, and I wanted to share my experience on the subject.

For almost two decades, the software industry has reinvented the definition of “good engineering leadership” every few years. What was praised and rewarded in one era is suddenly dismissed in the next. Managers who followed the rules of the moment often find themselves labeled ineffective once the industry shifts.

We are now living through one of the most dramatic transitions yet. AI-driven development, efficiency pressures, and flattened organizations are rewriting the expectations for engineering leaders. Many managers are being told that the work they spent the last decade mastering is suddenly the wrong work.

At Waydev, we see the same pattern in hundreds of engineering organizations. Leadership ideals change when business realities change. The winners are always the engineering leaders who build skills that survive every fad.

This article explores how these shifts happened, why they repeat, and how leaders can future-proof their careers using real, measurable insights rather than chasing the latest trend.

Leadership Ideals Change Because Business Realities Change

The 2000s: The Era of the Operator

A generation ago, engineering managers were expected to be technical operators. They wrote code, they handled escalations, and they navigated the company politics required to ship products. Leadership meant clearing blockers and pushing projects across the finish line.

The 2010s: The Hypergrowth Coaching Era

When hiring became the bottleneck, leadership changed. Managers were told to stop coding, focus on hiring, motivate high performers, and build teams at speed. Execution mattered, but people management mattered more. This was the era where managers were measured on retention, culture, and “empowerment.” Many excelled at this model because the industry rewarded it.

The 2020s: The Efficiency and AI Era

With the end of ZIRP and the rise of AI tooling, priorities flipped again. Now leaders are encouraged to go deep into technical details, remove layers of process, reduce coordination overhead, and be hands-on. A manager who thrived in the coaching-driven hypergrowth era may suddenly look like “middle management” in today’s efficiency-driven organizations.

Across all these cycles, companies created moral narratives:

Both narratives contain fragments of truth, but both are byproducts of shifting economic incentives.

The real lesson is simple. Good engineering leadership is not a moral ideal. It is a moving target defined by business realities.

The Skills That Don’t Expire

If leadership fads come and go, what should engineering managers actually invest in? After analyzing thousands of teams across our Waydev customer base, we see eight skills that define effective engineering leaders across every era.

We group them into two categories.

Core Skills: The Skills Every Engineering Manager Must Master

1. Execution

Can you lead teams that consistently deliver? Can you manage on-call, incidents, sprints, and complex projects? Without strong execution, no manager survives long.

2. Team Building

Can you hire, develop, retain, and support high performers? Can you balance what your engineers need with what the business expects?

3. Ownership

Can you take responsibility for hard outcomes, especially when reality is messy? Ownership is not about blame, it is about finding a path forward.

4. Alignment

Can you maintain shared understanding between your team, stakeholders, leadership, and customers? Misalignment kills more velocity than bugs ever will.

Growth Skills: The Skills That Differentiate Future Leaders

5. Taste

Can you recognize what “good” looks like? Can you evaluate technical design, product experience, and outcomes with discernment?

6. Clarity

Can you make decisions easy to understand? Can you explain priorities, constraints, and tradeoffs in a way that removes confusion?

7. Navigating Ambiguity

Can you turn unstructured chaos into structured progress? Senior leaders get the messiest problems because they are trusted to create clarity.

8. Working Across Timescales

Can you keep long-term strategy intact while still delivering fast? Can you balance short-term wins with long-term viability?

These are the skills that withstand every era. Whether the industry wants operators, coaches, or AI-power-users, these skills always remain relevant.

Where Waydev Helps Leaders Stay Ahead

Waydev was built exactly for this moment. The industry is shifting faster than ever, and AI tools are reshaping how engineering organizations work. Leaders cannot afford to operate based on gut feeling or outdated assumptions.

Waydev helps you stay ahead of leadership fads in three ways.

1. Make Execution Measurable

Instead of debating productivity in the abstract, Waydev shows you:

Execution becomes visible, objective, and actionable.

2. Strengthen Alignment With Real Data

Leadership alignment is no longer just about communication. It is about shared truth.

Waydev gives every stakeholder a common, trusted view of:

This eliminates surprises and keeps leaders connected during complex changes.

3. Support Leadership Decision Making Across Timescales

Modern leaders must manage today’s performance and tomorrow’s strategy at the same time. Waydev helps you see:

This lets leaders adjust strategy without losing sight of the long game.

The Hardest Skill: Staying Energized Enough to Keep Evolving

The industry demands constant reinvention. The best managers today are the ones who stay energized, curious, and adaptable. This means:

Leaders who understand this build careers that survive every shift.

The Future Belongs to Leaders Who Adapt Faster Than the Industry Changes

Every few years, the definition of “good management” will be rewritten. The companies that thrive are the ones that accept this reality. The leaders who thrive are the ones who build durable skills and keep measuring their impact with clarity.

Waydev exists to help you do exactly that.
Not by chasing the next fad, but by giving you real visibility into how engineering organizations perform in this new AI-powered era.

If the last decade rewarded managers who followed a script, the next decade will reward those who evolve continuously.

And with Waydev, you have the data to evolve faster than the industry can change.

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